IMAGE, BRAND AND THE SACRED (INDIA)
نویسندگان
چکیده
منابع مشابه
The Relationship between Brand Image and Brand Trust in Sporting Goods Consumers
The image of a brand is the first word or image that is evoked in the mind of costumers immediately after hearing the brand name. The purpose of paying attention to the brand image is to ensure the proper mentality of consumers toward the brand. The components such as suitability, services, brand, variety, quality, and atmosphere form the brand image. The relationship between the brand image an...
متن کاملThe Effect of Brand Extension Strategy on Its Image: The Case of Majid Brand
This descriptive-correlational study examined the effect of brand extension on current image in the scope of Tabriz Majid products in the city of Tabriz. The study population comprised consumers of Majid products and fans of Tractorsazi, and the sample size was 380 persons. A simple random sampling method and an infinite population formula were used as well as a five-option Likert questionnaire...
متن کاملBrand image and brand dilution in the fashion industry
We develop a dynamic optimal control model of a fashion designers challenge of maintaining brand image in the face of short-term pro t opportunities through expanded sales that risk brand dilution in the longer-run. The key state variable is the brands reputation, and the key decision is sales volume. Depending on the brands capacity to command higher prices, one of two regimes is observed. ...
متن کاملImpact of Consumer Social Responsibility and Brand Social Responsibility Image on Brand Loyalty
The present paper focus on ITC notebook and try to understand consumer social responsibility for cause related brand and how their preference level changes with different firm donations, and how this activity leads to brand loyalty in long run. An experimental design with 693 participants was used. The results shows that consumers like cause related marketing campaigns and ready to do extra ef...
متن کاملThe Purchase of Foreign Products: The Role of Brand Image, Ethnocentrism and Animosity: Iran Market Evidence
Consumer purchasing decisions relating to foreign products are influenced by economic, psychological and sociological factors. This study attempts to relate such rarely studied variables as animosity and ethnocentrism to concepts taken from consumer behavior which are brand image and purchase intention. Consequently, this study attempts to provide insights into how brand image, consumer ethnoce...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: International Journal of Research -GRANTHAALAYAH
سال: 2015
ISSN: 2350-0530,2394-3629
DOI: 10.29121/granthaalayah.v3.i11.2015.2920